Posts Tagged ‘Milton Hershey’
It is time to recall how many great American leaders were pioneers who changed the World, as we know it today. There are so many positive contributions to society accomplished through the efforts of these individuals, which are often ignored or are taken granted in our daily lives. If you were to remove any one of them, the world would be quite a different place. Many were pioneers in their fields, whose innovations and inventions influenced subsequent innovations and inventions. While not inclusive, there are many notable examples.
John Dorrance (Campbell Soup) invented and marketed condensed soups to make Campbell’s a household name. Asa Candler (Coca-Cola) launched the soft drink industry with the introduction of Coca-Cola, and Milton Hershey (Hershey Foods) developed an affordable milk chocolate for mass-market consumption.
Eddie Bauer (Eddie Bauer) and L.L. Bean (L.L. Bean) pioneered the development of the sporting goods industry by creating products to meet the needs of hunters and outdoor enthusiasts, followed by Phil Knight (Nike) who felt there was a need for a better running shoe.
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During the early 20th Century Conrad Hilton (Hilton Hotels) began acquiring hotel properties in the cities, improving them and opening a market for the upper middle class customer. But it was Kemmons Wilson (Holiday Inn), who saw the need and opportunity for predictable quality accommodations for families on vacation. Fueled by the growth of the Baby Boomer generation, Holiday Inns grew across the country and then the world. His success influenced the creation of multiple lodging chains that followed his model.
Both of these leaders changed the hospitality industry by creating predictable and quality standards for hotel and motel accommodations throughout the world, vastly improving the traveler’s experience.
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While many individuals contributed to the development of the automobile industry, the production of cheap and reliable automobiles, reliable tires and power diesel motors had an enormous impact on the shaping of America during the 20th Century. These great leaders, along with others, transformed America into a mobile society. One of the most influential is Henry Ford (Ford Motor), who didn’t invent the automobile, but changed and disrupted the automotive industry with the production of affordable and reliable cars for the mass market.
In less than 50 years after the Wright Brothers’ historic first flight in 1906, Olive Ann Beech (Beech Aircraft), William Boeing (Boeing) and Juan Trippe (Pan American Airways) pioneered the early aviation industry, from the early 1920s through the late 1940s, to launch the commercial jet age in the early 1950s.
While Beech and Boeing focused on airplane design and production, Trippe set his sights on connecting the world, first in South America, and then across the Pacific in the 1930s with his famed “China Clipper” flying boats. Trippe worked with William Allen (Boeing) after the Second World War to introduce the jet-age to commercial aviation.
Fred Smith (FedEx) designed and created a web and spoke logistics and distribution model that enabled FedEx to grow into an enormous success. At the same time he incorporated numerous and continuous improvements and innovations to drive up efficiency, while minimizing costs.
Up to 1888, if you wished to have a picture taken, you needed to visit a local photographer. If you enjoy taking pictures, you can thank George Eastman (Kodak), who developed modern photography for the average consumer.
Prior to King Gillette’s (Gillette) razor, men either went to their local barber or used a straight razor to shave. William C. Procter (Procter and Gamble) introduced Ivory Soap.
Elizabeth Arden (Elizabeth Arden) and Estée Lauder (Estée Lauder) pioneered the cosmetics industry for women, while J.C. Hall (Hallmark) created the greeting card industry into what we know it to be today, including the celebration of Valentine’s and Secretary’s Day.
While Americans rely on easy access to banking and credit services, this was not the case until the early 20th Century. For this, they can thank A.P. Giannini (Bank of America), who introduced the conveniences of modern retail banking.
Ray Kroc (McDonald’s) introduced the prototype and business model for modern franchising, as well as the efficient product of fast food. It still remains the primary benchmark model in both contemporary franchise and fast food industries.
Television, radio, print media and the Internet barrage us with countless marketing and advertising messages to buy myriads of products and services. While Henry Ford (Ford Motor) is credited with launching the Age of Consumerism, you can thank P.T. Barnum (Ringling Brothers and Barnum and Bailey Circus) for first introducing the principles of advertising and marketing, which are still in practice today.
Montgomery Ward (Montgomery Ward) was the first to understand, employ and apply the concept of direct mail marketing. He observed the need and opportunity as the United States population surged in the early 20th Century, providing shopping alternatives for geographically diverse populations, located primarily in rural communities where product choice was both limited and expensive.
The concept of contemporary discount retailing is often credited to E.J. Korvette’s, an East Coast retail chain that operated between 1948 and 1980. However Frank Woolworth (F.W. Woolworth) “was the pioneer of price-driven retail, building an empire founded on chain stores and volume retailing. Sam Walton (Wal-Mart) applied its concepts with his own twist. Walton’s example influenced many other great leaders and the development of their companies, including Ray Kroc (McDonald’s), Bernie Marcus and Arthur Blank (Home Depot), and Howard Schultz (Starbucks).
While the Internet came into prominence in the late 1990s, many individuals failed to utilize the power of ecommerce. Those who successfully pioneered its use include Charles Schwab (Charles Schwab) in discount brokerage services, Michael Dell (Dell Computer), who developed an effective ecommerce strategy to sell computers on-line, and Jeff Bezos (Amazon), who built an on-line empire employing his ecommerce strategies, after as a financial analyst he observed a phenomenal 2400% growth in Internet usage.
If you think, these individuals didn’t do it on their own, you’re mistaken. They not only had an idea, but also had the persistence and resilience to make it happen!
Adapted from Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It by Timothy F. Bednarz (Majorium Business Press, Stevens Point, WI 2012)
If you would like to learn more about the positive contributions of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more.
Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreward Reviews‘ Book of the Year)
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Copyright © 2012 Timothy F. Bednarz, All Rights Reserved
The levels of determination or resoluteness displayed by the great leaders surveyed were monumental. There were numerous examples, where the only thing leaders could depend upon was their own personal determination to push themselves forward to succeed. A notable example is Estée Lauder (Estée Lauder). “ ‘If you have a goal, if you want to be successful, if you really want to do it and become another Estée Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing,’ said Lauder.
If ever there was an ambitious and relentless entrepreneur who refused to give up even in the face of tremendous doubt and uncertainty, Lauder was it. Stubborn even as a child, Lauder was a woman who refused to quit and walk away even when the going was tough. Her ability to convert her ambition into a charming and lucrative sales technique was one of the main components to Lauder’s success.
‘I have never worked a day in my life without selling,’ she said. ‘If I believe in something, I sell it and I sell it hard.’ Lauder had an unwavering faith in the quality of her products. She felt that if only she could get it in the hands of others, they too would instantly fall in love with her ‘beauty in a jar’ solutions. Thus, she was not afraid to take unusual yet creative steps to make a sale and she came to be known for her often use of guerilla tactics to close a deal.”
Determination is anchored in a leader’s beliefs, values and principles. In many instances, it is based upon the leader’s level of personal faith. Whatever the reason, determination and resoluteness is what allows leaders to remain motivated and to overcome whatever adversity, obstacles and barriers they encounter. Ross Perot (EDS) observed, “’to get things done, you’re just going to have to slug it out and take all the turbulence that goes with it…’ And, as for slugging it out, he has been fighting all his life, taking the heat, wearing down anyone who gets in his way, pursuing his goals with what one close colleague calls his ‘railroad track mentality…’ ‘Most people don’t have the stomach for the fight,’ Perot said. ‘If you don’t have the stomach to develop a plan, develop a strategy, take the hits and win the fight, I say you’re just kind of a morning glory. You’re going to wilt by noon.’ ”
Milton Hershey’s (Hershey Foods) determination was strongly influenced by his mother. She stood by him and actively assisted him in his business until her death. He noted, “When I left home as a boy to tackle the job of making a living, my mother gave me some good advice. She said: ‘Milton, you are now going out into the world to make a man out of yourself. My best advice to you is – when you tackle a job stick to it until you have won the battle.’ I have never forgotten these words; and, when I think about my business and the way it has grown, I think that this same good advice spurred me on in the past and enabled me to win in spite of obstacles.”
Sheer personal determination allowed Joseph Wilson (Xerox) to endure twelve years of frustrating development before Xerox could launch a successful copier. It allowed King Gillette (Gillette) to invest five disappointing years before he developed a razor blade, and upon doing so, only selling 51 razors and 168 blades during the first year. Without it, Herb Kelleher (Southwest Airlines) would not have been able to fight numerous lawsuits and injunctions for years, before a single airplane was allowed to fly. When others would have given up, it was determination that allowed these leaders to endure, move slowly forward and succeed.
William Paley (CBS) used his determination as a motivational driving force. “Paley possessed a will, a force, of awesome power. When he wanted something, almost nothing stopped him… quotes Barry Diller, the formidable chairman of Twentieth Century Fox, after he first met Paley: ‘I have seen pure willpower.’ ”
Another notable example is Henry Clay Frick (H.C. Frick & Company), who sold his coke manufacturing company to Andrew Carnegie (Carnegie Steel), and was instrumental in the creation of U.S. Steel with J.P. Morgan (J.P. Morgan Bank). “Unremitting work and unflinching determination was his style, to which he added his genius for seeing immediately into the heart of a business problem and taking command of the solution.”
Whatever their skills and capabilities, the great leaders demonstrated how they were able to leverage things to their advantage, using the sheer power of personal determination. They believed in their personal visions. They believed in themselves and their ideas. Above all, they were determined to succeed and held steadfastly to do whatever it would take to make them a reality. This allowed them to place their failures and setbacks in the proper perspective, enabling them to remain on course, no matter what was encountered. Determination won wars for George Washington, Abraham Lincoln and Ulysses Grant. It built empires for John D. Rockefeller (Standard Oil), Edward Harriman (Union Pacific) and George Westinghouse (Westinghouse). It was their driving force and the primary source of their strength.
Excerpt: Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Majorium Business Press, 2011)
If you would like to learn more about the personal passion, resolve and determination of the great American leaders through their own inspiring words and stories, refer to Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It. It illustrates how great leaders built great companies, and how you can apply the strategies, concepts and techniques that they pioneered to improve your own leadership skills. Click here to learn more.
Copyright © 2011 Timothy F. Bednarz, Ph.D. All rights reserved.