Ten Steps You Need to Take to Effectively Sell Your Ideas
Leaders have ideas and a personal vision of what they feel their organization is capable of accomplishing. Ideas and vision are meaningless unless a leader can effectively communicate them to others and win their approval.
When leaders introduce a new idea to an organization, they are not only selling that new idea, they are selling the concept of change.
In many organizations, the concept of change is not readily accepted and often takes time and patience to implement. This is where many leaders find their values and principles tested. Their ideas are often not accepted at first and they must present them over and over again until they are. However, during this period, each rejection causes the leader to reevaluate their position and refine their ideas until they find acceptance.
As facilitators of change, leaders will encounter many barriers and obstacles within their organization. It requires time, persistence and the ability to organize and effectively communicate new ideas and concepts. A true leader will not give up on their vision and the ideas and concepts that define it. They are convinced of the merit of their ideas and remain focused until they are able to see them implemented.
Leaders must use effective communication methods to implement their ideas including the following steps:
Before a leader can present and sell their idea to others, he or she must take the time to make sure it is carefully conceived and thought through. It is not sufficient to simply state an idea and then hope the organization implements it. Rather, before presenting a new idea or concept, the leader must examine it from all aspects, perspectives and viewpoints. He or she must determine if the idea is feasible in terms of time, money, personnel and other available resources.
A poorly conceived idea or proposal has little hope of a fair hearing, much less being approved.
A leader can best move an idea or concept forward by taking the time to research whether or not the idea has worked elsewhere. If it was tried at another company location or within the industry, there may be results and statistics that can be used for validation.
Leaders can substantiate their conclusions with impartial documentation cited in trade journals, magazines, newspapers, books and industry research papers. Naysayers will find it difficult to dispute a well-documented and conceived idea.
Before formally presenting a new idea or concept, leaders should take the time to develop a best- and worst-case scenario. Typically, neither the best- nor worst-case scenario will occur. Actual results will normally fall somewhere between the two extremes, but before a final decision is made it is important to identify the exposure to the organization.
It should be noted that when leaders develop scenarios, the assumptions on which they are based are critical. The more realistic and substantiated the assumptions, the more reliable the scenario. Faulty assumptions can produce a skewed, unrealistic and therefore unreliable scenario.
Solicit Feedback and Support
Before making a formal presentation, astute leaders will solicit feedback from allies and associates. This provides an initial forum to test their ideas and concepts while gathering additional feedback in order to make modifications and improvements before a formal presentation is made. It also allows leaders to build the internal support they need to move their ideas and concepts forward.
Link Benefits to Idea
Individuals will support a new concept or idea when they grasp the benefits to be derived from it. Everyone wants to know, “What’s in it for me?” Leaders can use this reality to their advantage by clearly outlining and communicating the benefits of their idea to the organization, employees and customers. This allows leaders to build internal support as individuals realize the personal benefits they will experience from the idea once it is implemented.
New ideas and concepts can be welcomed at certain times and ignored at others. If the organization is dealing with many other issues or it is the end of the budget, new ideas and concepts may not be received or tabled until circumstances change. These circumstances can affect whether a new proposal is even reviewed.
Leaders must be aware of the timing of their presentation so that it is well received. They understand the priorities of their organization and wait until they know their ideas will be received and allocated the time and resources to fully evaluate them.
Communicate with Passion
The creation of new ideas and concepts are part of a leader’s vision for the organization. They must communicate their ideas with passion and paint a vivid picture of their vision in order for the audience to appreciate the positive changes that will come with it. A lackluster presentation makes for lackluster results.
An effective communicator will anticipate objections to their idea(s). Rather than passively wait for these negative comments to occur, he or she will immediately address them at the beginning of the presentation with documented facts and figures. By anticipating and addressing objections up front, fewer objections will occur later. Problems arise when leaders attempt to hide and mask negative information, problems and implications. This renders their presentation suspect and subject to more intense scrutiny.
Identify Best Communications Method
Depending upon the scope and complexity of a new idea or concept, there may be multiple ways to present an idea to superiors, associates and employees. Leaders must determine what will be the most effective manner of communicating their ideas, whether it be a memo, report or a physical presentation to a group or committee. The optimal mode of communication will vary, but leaders should consider that which will best convey their new idea or concept to the decision making individual or body.
Request an Evaluation
When leaders encounter resistance to the implementation of an idea or concept, they request a controlled evaluation to be conducted on a limited basis. This provides the decision maker(s) with concrete facts on which to base their final decision.
Excerpt: Improving Communications in the Workplace: Pinpoint Leadership Skill Development Training Series. (Majorium Business Press, Stevens Point, WI, 2011)$ 16.95 USD
Timothy F. Bednarz, Ph.D. | Author | Publisher | Majorium Business Press
Author of Great! What Makes Leaders Great: What They Did, How They Did It and What You Can Learn From It (Finalist – 2011 Foreword Reviews‘ Book of the Year)
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